Tencent grows international operations to help foreign brands make sense of China’s scale | Digital | The Drum

A number as big as China’s 1.4bn population can present an opportunity, but it can also be too big to really grasp, particularly for marketers.

One only has to put some numbers side by side to see that China’s definition of scale is different to many other markets. For example, platforms like WeChat and Alibaba’s Alipay are way ahead of the west for digital money transactions. During Chinese New Year last year alone, WeChat carried out more transactions than Paypal in total last year.

Source: Tencent grows international operations to help foreign brands make sense of China’s scale | Digital | The Drum