Chinese consumers nowadays have easy access to a wide range of imported fruits from around the world. Their need for quality imported fruit continues to grow, but at the same time, they are the hardest to please. They have very particular tastes and preferences, and have become relatively spoiled in terms of having access to many premium varieties. Australian growers understand this well, and have grown varieties specifically for the Chinese market, enjoying premium returns in the process. In Europe, because China is still not a main destination for growers, it will require some time for them to learn about the Chinese market,” explains Kevin from RKG Asia Ltd.